I never thought I would end up in IT. Back in high school, I didn't know much about computers. I didn't even know how to type properly. I wanted a career in engineering because I liked building and solving physical problems. Technology, at that time, felt complicated and distant.
The Unexpected Beginning
But life has a way of surprising you. In 2021, I enrolled in a BSc in IT, and everything changed. At first, I felt completely lost. I didn't know how to use a computer well, let alone create websites or apps. Slowly, I started learning web development, app development, and data analysis. As I practiced and explored, something unexpected happened — I started to love IT.
Technology was not just about machines or codes. It was a way to create, solve problems, and tell stories. Every project felt like building something from nothing — and that feeling became addictive.
"Technology was not just about machines or codes. It was a way to create, solve problems, and tell stories."
Learning to Think Differently
The more I learned, the more I enjoyed the challenge. IT is different from other fields because every day brings something new to learn or a new problem to solve. Being good in IT isn't just about memorising instructions — it's about thinking critically, solving problems creatively, and analysing situations from multiple angles.
For me, this was exciting. I discovered that I could take a blank screen and turn it into something real and functional — something that people could actually use to run their businesses, share their stories, and connect with their customers.
The Journey in Milestones
The Decision to Build Something
As I grew in skills and confidence, I felt a strong desire to do more than just work for someone else. I wanted to create something of my own — something that could make a real difference. I wanted to build a business where technology could help people, where developers and customers could trust each other, and where innovation and creativity were at the centre of everything we do.
Starting a business was not easy. It required courage, patience, and learning new skills beyond coding — marketing, client communication, pricing, project management, and building trust with strangers. But I knew that with the love I had developed for IT and the knowledge I had gained, I could face the challenges head-on.
"I wanted to build a business where technology could help people — where innovation and creativity were at the centre of everything."
What Souitro Stands For
I wanted my business to be a place where ideas can grow, problems can be solved creatively, and people feel safe and respected. Not a faceless agency, but a business with a human heart — one that listens first and builds second.
The name Souitro is more than a brand — it's a commitment to a certain way of working. We demo before you commit. We explain things clearly. We price fairly for the South African market. We don't disappear after launch.
Today, I am proud of the journey I have taken. From knowing nothing about computers to creating websites, building web applications, and helping South African businesses grow online — I have discovered a passion that keeps growing. And this is only the beginning.
A Word to Fellow Beginners
If you're reading this as someone who is just starting out — in IT, in business, or in anything — I want you to know that you don't need to have it all figured out at the beginning. You just need to start. Commit to learning one thing at a time. Build something small. Show it to someone. Improve it. Repeat.
The gap between where I started and where I am now was crossed through hundreds of small steps — late nights, failed projects, confusing error messages, and moments of breakthrough that made it all worth it. Every expert was once a beginner. Don't let the starting point define you.
The web needs more African voices. More African solutions. More African businesses that use technology to grow, connect, and impact their communities. That's what Souitro is building toward — one project at a time.
Inspired by the story? Let's build something together.
